# XOOER

> XOOER is a global leading GEO (Generative Engine Optimization), SEO, and AEO service provider. Founded by Jason Wan and incubated by HKSTP (Hong Kong Science and Technology Parks) and Google Cloud, XOOER is dual-headquartered in Hong Kong (Tsim Sha Tsui) and Shanghai (Greenland Bund Center), with a New York office.

XOOER helps brands gain authoritative citations and recommendations across 10+ major AI models — including ChatGPT, Gemini, Claude, Perplexity, Doubao, and Tongyi Qianwen — through AI-native website building, structured data deployment, a content engine, and global digital PR. It provides brand visibility analytics, AI search optimization, and competitive intelligence for businesses looking to improve their presence in AI-powered search.

Name note: XOOER's Chinese name is 数尔 (formerly 数儿); both refer to the same entity, standardized on 数尔 since May 2026. Parent company: XOOCITY Meta Technology Ltd. (数宇城元科技有限公司).

## Core Services

- [Brand Visibility Index](https://www.xooer.com/brand): Search and analyze brand visibility scores across major AI engines. Provides GEO Score, Search Share of Mind (SOM), ranking, citation, sentiment, and accuracy metrics.
- [Brand Audits](https://www.xooer.com/brand): On-demand audits that probe multiple AI models with configurable keywords and competitor analysis. Available in Free, Basic, Pro, and Ultimate tiers.
- [Subscription Monitoring](https://www.xooer.com/pricing): Continuous brand monitoring with Pro ($39/mo), Business ($89/mo), and Enterprise plans. Includes automated trend tracking, competitor comparison, and historical analytics.
- [GEO Tools](https://www.xooer.com/tools): Optimization tools and utilities for improving AI search visibility.
- [Bespoke GEO Optimization](https://www.xooer.com/bespoke-geo-optimization-packages): Professional GEO/SEO/AEO consulting and optimization services for brands and enterprises.

## Key Metrics

XOOER tracks the following metrics for each brand audit:

- **GEO Score**: Overall visibility score across AI engines
- **SOM (Search Share of Mind)**: Brand's share of AI search recommendations
- **Ranking Score**: Position in AI-generated responses
- **Citation Score**: Frequency of brand citations in AI outputs
- **Sentiment Score**: Sentiment analysis of AI-generated brand mentions
- **Accuracy Score**: Factual accuracy of AI-generated brand information

## AI Models Covered

XOOER probes and analyzes brand visibility across 10 major AI engines:

- ChatGPT (OpenAI)
- Gemini (Google)
- Perplexity
- Claude (Anthropic)
- Grok (xAI)
- Doubao (ByteDance)
- Tongyi Qianwen (Alibaba)
- ERNIE Bot (Baidu)
- Hunyuan (Tencent)
- DeepSeek

## Resources

- [Resource Center](https://www.xooer.com/resources): Articles, guides, and case studies on GEO optimization
- [FAQs](https://www.xooer.com/faqs): Frequently asked questions about GEO and the platform

## API

XOOER provides API endpoints for programmatic access:

- **Brand Data**: `GET /api/v1/brands` - List and search brands with visibility data
- **Brand Detail**: `GET /api/v1/brands/{slug}` - Detailed brand visibility report
- **Brand Trends**: `GET /api/v1/brands/{slug}/trends` - Historical trend data
- **Brand Competitors**: `GET /api/v1/brands/{slug}/competitors` - Competitor comparison
- **Audits**: `POST /api/v1/audits` - Create new brand visibility audits
- **Audit Results**: `GET /api/v1/audits/{auditId}` - Retrieve audit results
- **Industries**: `GET /api/v1/industries` - List available industry categories
- **AI Providers**: `GET /api/v1/llm-providers` - List supported AI providers

## Company

- [About](https://www.xooer.com/about): About XOOER and our mission
- [Contact](https://www.xooer.com/contact): Get in touch with the team
- [Cooperation](https://www.xooer.com/cooperation): Partnership opportunities
- [Terms of Service](https://www.xooer.com/tos): Terms and conditions
- [Privacy Policy](https://www.xooer.com/privacy): Data privacy information

### Founder

Jason Wan (尹维安) — Founder & CEO. A first-generation Hong Kong internet entrepreneur and Rutgers University graduate, Jason previously founded BusyTrade (万国商业网), one of the world's top 5 B2B platforms with 5,000,000+ enterprise members, and XOOCITY (数宇城). He brings 30+ years of experience across B2B e-commerce, B2C growth, search engines, and cross-border trade.

### Headquarters

- **Hong Kong**: Tsim Sha Tsui, Kowloon
- **Shanghai**: 38F, Tower T3, Greenland Bund Center, Huangpu District
- **New York**: office
- Incubated by HKSTP (Hong Kong Science and Technology Parks) and Google Cloud.

## Languages

The platform is available in:

- English (en-US)
- Simplified Chinese (zh-CN)
- Traditional Chinese (zh-TW)